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Effective Date: This Privacy Policy is effective and was last updated on June 21,2021.

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Beauty Inbox,(“Beauty Inbox”, “we” or “us”), the operator of this website, developer and operator of this application, is committed to preserving the privacy of those who visit the site (the “Site”).

This Privacy Policy applies to information collected on the Site, in email, text and other electronic communications between you and Beauty Inbox.

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Please read this Privacy Policy carefully to understand our policies and how, when, and why we gather information about our customers and what we do with it.

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THIS PRIVACY POLICY DOES NOT APPLY TO OTHER WEBSITES TO WHICH WE LINK. YOU AGREE THAT YOUR USE OF THE SITE SIGNIFIES YOUR ASSENT TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY, YOU ARE NOT AUTHORISED TO USE THIS SITE OR THE APP.

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How Do We Collect And Use Your Personal Information

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We collect and receive the following information and data in a variety of ways. We use your information we collect for purposes described in this Privacy Policy or otherwise disclosed to you prior collection. As used in this Privacy Policy, “personal information” is information that identifies, relates to, describes, references, or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Information”).

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We collect your information to provide an efficient, enhanced, and personalised shopping experience. We use your Personal Information to support and enhance your use of the Site and their features, including without limitation: fulfilling your order, providing customer service, tracking email invitations you send, and otherwise supporting your use of the Site.

Information obtained in connection with the Site, may be intermingled with and used by us in conjunction with information obtained through sources other than the Site including both offline and online sources.

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When You Subscribe, Visit or Sign Up to Beauty Inbox

If you subscribe to Birchbox, visit or sign up to Birchbox services, we will ask you for your name, email address, shipping address, telephone number. Telephone numbers and email addresses are used to contact you for transactional or marketing purposes, as described in more detail below. In addition, we may notify you about new services or special promotional programs, or send you offers or other information.

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When You Place an Order on The Site

In order to make a purchase or subscribe to a Birchbox Subscription, you must create an account and provide your name, shipping address, billing address, and credit card information. We use this information to process and fulfill your order and to notify you of your order status. All archived credit card information is maintained by a third party in a secure and safe environment.

We are also collecting the information related to what you’ve bought (“Purchase History”) and what you’ve stored in your cart for another time (“Saved Items”). We use your Purchase History in order to provide you customer service, support and handle returns. We may also use your Saved Items information to send additional “Nudges” to remind you to purchase the items or to find out what you, and other customers like and improve your overall experience. We may also track your past purchases to provide you with a personalized profile of your shopping history.

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When You Browse our Site

When you are visiting our Site ,we will automatically receive and store in log files additional information about your phone or laptop and how you use our Site and App. This information includes your IP address, browser type, device type, your operating system, pages viewed, page elements clicked, and duration and frequency of visits. We collect this information to improve our website, give you the best possible shopping experience and gather demographic information about the Site and the App for targeted online marketing purposes. This information also helps us to prevent and detect fraud against You or Birchbox.

When You Participate to Surveys, Competitions, and Promotions

In addition, when you respond to a contest, survey, questionnaire, sweepstakes or other promotional feature, we may ask you for your name, address and email address or other Personal Information.

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How Do We Share Your Information

We will not share or disclose your information to anyone except as described in this Privacy Policy.

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ENHANCED AND PERSONALIZED SHOPPING EXPERIENCE

Certain trusted third parties may be permitted to access your information in connection with their performance of services to maintain and operate the Site, and provide our services to you. For example, we may use third parties to host the Site; operate various features available on the Site; send emails; analyze data; provide search results and links and assist in fulfilling your orders.

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DISCLOSURE OF PERSONAL INFORMATION TO THIRD PARTY

We may disclose your Personal Information (such as contact information, purchase history, etc.):

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● To our subsidiaries and affiliates
● To our service providers who perform services on our behalf based on our instructions. We do not authorize these service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. For instance, third parties who make our Site and the App, available, enhance its functionality, assist with the processing of your purchases, or provide associated services or who deal with you in delivering content, samples, products, gifts and prizes, have access to this information. We require them to agree that they are covered by this Privacy Policy.
● To third-party advertising partners and its service providers in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites. To learn more about the use of this information or to make choices about receiving personalized advertising provided by third parties, please visit the Network Advertising Initiative at http://www.networkadvertising.org/.
● To other parties with your consent. For instance, if you submit your email address to be added to a mailing list or Sweepstakes or other promotion, we will use the email address for the sole purpose of sending you announcements, special offers from Birchbox and its promotional partners along with Site and the App updates.
● Birchbox reserves the right to and may disclose Personal Information about you in response to (a) requests from local, state or federal law enforcement officials; (b) any judicial, administrative or similar proceeding or order, such as subpoena; (c) if required by law; or (d) to investigate suspected fraud, harassment, physical threats, or other violations of any law, rule or regulation, the Site or the App, rules or policies, or the rights of third parties or to investigate any suspected conduct which we deem improper.
● We also reserve the right to transfer your Personal Information and other information as an asset in connection with a proposed or actual merger or sale (including any transfers made as part of an insolvency or bankruptcy proceeding) involving all or part of our business or as part of a corporate reorganisation, stock sale or other change in control. In such a circumstance the Transferee would be bound by the terms of this Privacy Policy.

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Personal data obtained through the SMS short code program will not be shared with any third parties for marketing or advertising reasons.

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How We Protect Your Information

At Beauty Inbox, we are committed to protecting the information we receive from you. We have put appropriate security measures in place to help protect your Personal Information. In addition, we limit access to your Personal Information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Information on our instructions, and they are subject to a duty of confidentiality. In addition, the Site and the App encrypt your credit card number and other Personal Information using secure socket layer (SSL) or equivalent technology to provide for the secure transmission of the information from your PC to our servers or third-party payment card processor servers.

We have undertaken commercially reasonable efforts to prevent unauthorized Internet access to visitor data retained in our servers, however, due to the inherent open nature of the Internet, Birchbox cannot ensure or warrant the security of any information you transmit to us or any information provided online, and you do so at your own risk. Users must accept all risks associated with any data transmission, including the risk that their Personal Information may be intercepted in transit.

For How Long Do We Retain Your Information

We will retain your information for as long as your account or inquiry is active or as needed to provide you with the Site and App, and for a reasonable time thereafter in accordance with our standard procedures or as necessary to comply with our legal obligations, to resolve disputes, and to enforce our agreements. Even if we delete some or all of your Personal Information, we may continue to retain and use aggregate or anonymous data previously collected and/or anonymize or aggregate your Personal Information. Please note that we will not be liable for disclosures of your data due to errors or unauthorized acts of third parties.

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Links To Third Party Sites

Our Site may contain links to other websites, including our affiliated or co-branded websites. Other websites may also reference or link to our Site. These "other" domains (websites) are not controlled by Birchbox. We encourage our users to be aware when they leave our Site to read the privacy policies of each and every website that collects Personal Information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites. Visiting these other websites is at your own risk.

Social Networking Services

The Site may integrate with social networking services. You understand that we do not control such services and are not liable for the manner in which they operate. While we may provide you with the ability to use such services in connection with our Site and App, we are doing so merely as an accommodation and, like you, are relying upon those third party services to operate properly and fairly.
You should be aware that Personal Information which you voluntarily include and transmit online in a publicly accessible blog, social network or otherwise online may be viewed and used by others. We are unable to control such uses of your Personal Information, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by third parties.

Privacy Policy Changes

We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. If we decide to change our Privacy Policy, we will post the revised Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we may disclose it to anyone. Your continued use of the Site and the App indicates your assent to the Privacy Policy as posted. Please check this page periodically for changes to this Privacy Policy. If we make any changes to this Privacy Policy that we, in our sole discretion, deem material, we will notify you in a manner we deem appropriate. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Site and App and this Privacy Policy to check for any changes.

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